I build the systems that market the product.
Fifteen years building and leading product marketing for B2B technology. I've launched products used by thousands of customers, repositioned products to unlock growth, and built teams and GTM systems that make sellers more effective. Now I'm exploring what product marketing looks like when AI handles more of the production work and marketers spend more time on judgment.
Customers acquired after repositioning a new product launch
Revenue growth from a redesigned sales strategy
Enterprise seats sold in a new product's first year
AI-native product marketing system built
One strategy. Every asset.
Run it yourself →Positioning, messaging pillars, audience-specific messaging, competitive differentiation.
Discovery questions, talk tracks, objection handling, competitive positioning, proof points.
Hero, problem narrative, value proposition, benefits, differentiation, CTAs.
AI Won't Replace Product Marketers. But It Will Replace a Lot of Product Marketing Work.
The job was never the deck. It was deciding what the product means to a buyer and holding that line across every surface. What's changing is how much of the week goes into turning that decision into artifacts. The honest answer is: most of it, and it's going away.
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Started in sales. Realized strategy only works if someone translates it for buyers, so I moved to product marketing. I've spent nearly fifteen years at Citrix and RingCentral launching products, shaping positioning, building teams, enabling sales, and figuring out why good products sometimes don't sell. The thread through all of it is simple: understand what matters to the buyer, make the hard strategic choices, and build a go-to-market motion that carries those choices all the way to the field.