Insights
Thoughts on product marketing, AI, and building systems that turn strategy into action.
AI Won't Replace Product Marketers. But It Will Replace a Lot of Product Marketing Work.
AI is making the production side of product marketing dramatically cheaper. That makes the judgment behind it more valuable.
Read more →AI for Product Marketing: What to Automate, What Not to Automate
AI can do a surprising amount of product marketing work. The question isn't whether it can—it's whether it should.
How I Built an AI Product Marketing Launch System
I'm a product marketer, not a software engineer. But I built a working system that turns product strategy into go-to-market assets. Here's what I learned.
Go-to-Market Strategy: The 7 Decisions Every GTM Plan Needs
Most go-to-market strategies aren't strategies. They're launch plans filled with dates, deliverables, and tasks. Until you've made seven core decisions, you don't have a strategy—you have a project plan.
Positioning Is a Decision, Not a Messaging Exercise
A lot of positioning work starts too late. Companies try to solve positioning problems by rewriting copy. The problem usually isn't the words—it's that the strategic decisions haven't been made.