Insights
Thoughts on product marketing, AI, and building systems that turn strategy into action.
AI Won't Replace Product Marketers. But It Will Replace a Lot of Product Marketing Work.
AI is making the production side of product marketing dramatically cheaper. That makes the judgment behind it more valuable.
Read more →AI Product Marketing Framework: What to Automate, Assist, and Own
AI is already changing product marketing. The question isn't whether product marketers should use it. It's where.
How I Built an AI Product Marketing Launch System
I'm a product marketer, not a software engineer. But I built a working system that turns product strategy into go-to-market assets. Here's what I learned.
Go-to-Market Strategy: The 7 Decisions Every GTM Plan Needs
Most go-to-market strategies aren't strategies. They're launch plans filled with dates, deliverables, and tasks. Until you've made seven core decisions, you don't have a strategy—you have a project plan.
Positioning Is a Decision, Not a Messaging Exercise
A lot of positioning work starts too late. Companies try to solve positioning problems by rewriting copy. The problem usually isn't the words—it's that the strategic decisions haven't been made.
How to Know If Your Product Messaging Is Working
Product messaging is one of those things companies spend weeks creating and surprisingly little time measuring. The better way to evaluate it is to look for evidence across four things: understand, care, believe, act.
Product Positioning: The 5 Decisions to Make Before Writing Messaging
Product positioning is often treated like a writing exercise. That's starting too late. Positioning is the set of strategic decisions that determines how you want a specific market to understand your product.